Whether you are new or old to business, finding the right digital media company is still a difficult thing for some.
Especially if you are a traditional ‘Bricks & Mortar’ business that would traditionally not rely on online marketing.
Which is a category many of our clients were in previously.
So we have begun a three part series to help out new business people with some common pointers on the main areas they will encounter when setting their business up online.
We will be focusing on three main areas, which are the main methods being used by all companies.
a.) Website Design
b.) Search Marketing
c.) Social Media Marketing
This post we will be starting with website design.
One of the most important aspects of your business. The general rule with this is that most of the time you will get what you pay for. Where possible always see examples of previous work of any digital media company you speak to and even ask for reference’s.
Web design is a completely subjective art. So something that looks good to you may look ugly to a designer and vice versa. It is very important that you communicate what you consider to look good to whatever digital media company you hire. Showing us examples always helps.
And as mentioned before do expect to get what you pay for. If your website only cost a few hundred pounds then do not expect the end product to compete with the website of your largest national competitor, which probably has cost them tens of thousands of pounds to develop.
As a rule of thumb the main costs for websites that should be clarified with any digital media company are as follows;
Will it show on mobile devices?
Will there be a built in purchasing system?
Will it have a built in business blog?
Does the company provide a logo design?
Would they provide the wording for the website?
If you are providing the wording, will they check it through?
Commercial Use Images:
Will they provide images for the site. VERY important in case someone later makes a claim against your website for copyright infringement. Always try and make your own.
Content Management System:
Another important factor to consider. And making this decision before you let any digital media company start the project could save you a lot of money in the future. Or you could end up wasting money in the present.
Ask yourself how often are you likely to need changes on the website? Is it something you have to do for your business so cannot avoid the cost? Or is it something that will not be important to you if you run a local business such as a locksmith?
If you will need to make changes to the site around every 1-2 months then making the extra investment now will save you any trouble of having to employ someone to make changes to your website for you later.
Many small business make the mistake of assuming that maintenance & updates come with buying a website. But just like a car, a websites does not come with a free mechanic.
Another very important aspect when dealing with digital media companies. Often many will charge a set price to complete a project, rather than larger organisations who may commission work by the hour.
So for many small digital media companies if they have to go back & redo work which you have previously approved, then it will make it difficult for them to complete the project on budget.
Of course if the revision is because you are not happy with the work that is acceptable. But do expect to run into problems if you have paid a set price for a website and then require a complete u-turn in the project at no additional cost.
Many of the above points are optional. But for most they will need quite a few of these features for their commercial websites.
And following these steps will not only leave you with a functioning website for your business, but with an end product you will be happy with for the next 5-10 years.
If you would like to know more, or contact us for more advice, you can check out our services here;