📚 Table of Contents

❓ What is digital media, and why does my business need it?

Digital media includes everything your business does online: websites, social media, ads, content, videos, and emails.

It helps you:
📢 Build brand awareness
📈 Drive targeted traffic
🎯 Convert leads into customers
💬 Engage with your audience across platforms

💡 At Mark Digital Media, we tailor strategies that match your industry, audience, and goals — not a one-size-fits-all template.

💼 How do I choose the right digital platforms for my business?

It depends on where your audience spends their time. A quick breakdown:

  • 🧑‍💼 B2B: Focus on LinkedIn, Google Search, and email
  • 🛍️ B2C: Prioritise Instagram, TikTok, and Facebook
  • 🧭 Local: Use Google Business Profile, Facebook, and local SEO

📊

Platform effectiveness chart

💬 Choose one or two channels and grow consistently there before expanding.

🔍 Is SEO or paid advertising better for new businesses?

Both are powerful — but they serve different purposes.

SEO = Long-term growth

✅ Builds trust
✅ Organic visibility
✅ High ROI over time

Paid Ads = Immediate results

✅ Quick visibility
✅ Excellent for new launches
✅ Highly targeted

🎥

💡 The best strategy combines both — quick wins from PPC while SEO builds in the background.

🛠️ How much should I budget for digital marketing?

It depends on your industry and goals, but here’s a general guide:

💼 Startups: £500–£1,000/month
📈 Scaling businesses: £1,000–£5,000/month
🏢 Established brands: £5,000+/month for full-service campaigns

📊

Digital marketing budget breakdown

💬 Don’t view it as a cost — see it as an investment in visibility, leads, and growth.

🎥 Do I really need video content to be competitive?

Short answer: Yes. Video is the highest-performing content across all platforms.

Why video works:
📽️ Increases engagement
💬 Builds trust and authenticity
📈 Improves conversion rates

💡 Tip: Don’t overthink it — use your phone, go vertical, and be real.

🚀 How can Mark Digital Media help my business grow?

We don’t just “do marketing” — we build real growth strategies backed by data, creativity, and tech.

✅ Custom websites
✅ Full-service SEO & PPC
✅ Content creation & video
✅ Social media & CRM integrations
✅ Reporting dashboards & audits

💬 Our mission is to make Digital Media work hard for you — not the other way around.

💡 Still Have Questions?

Let’s chat about your goals, struggles, and opportunities — and how we can help you win online.

👉 Book a FREE strategy call now