It’s an excellent idea and a solid first step to take on the path to success. Just having a blog, won’t guarantee anyone’s success. You’ll have to put dedicated time and effort into optimizing it.

Do you want your blog to perform well enough to increase your website traffic? In order to grow your reach, you’ll have to take search engine optimization (SEO) into account.

Search Engine Optimization (SEO)

Search engine’s use programs, bots or “crawlers” that assess website performance and relevance. They keep track of all the various factors they take into consideration and store it in one location. A central index of all this data determines your ranking for certain search queries

The quantity of your traffic and the quality of your traffic help determine how highly you’re ranked by these search engines. Some factors include how long users stay on your site, how many pages they visit and how many different times they re-visit.

This type of traffic is considered unpaid, meaning you’re tapping into the way search engines work to fuel your advantage. If you do it well, you can give your website a major boost in rankings and improve your traffic.

Using a blog is a great way to optimize your search engine rankings.

1.Keywords

Keywords play a huge role in determining SEO rankings. use keywords that are searched often and that relate to your industry, services, products or competitors. Put them in titles, descriptions, photo captions, headers, sub headers and even in the body of your content too. Don’t overdo it so much that it compromises the quality of your writing, though.

2.Post frequently

Post frequently and regularly. It’s not enough to post in spurts, and it’s not enough to post regularly if it’s infrequent. Ideally, you would post every month. To start, try once a quarter, and then build it up as much as you can manage

3.Links

Link to other reputable sites in your blog posts. This increases your credibility, and search engine ranking systems and programs will notice it

4.Offer Newsletter Subscriptions

If you can get your readers to sign up for a newsletter, then you’ll have a captive audience. You can contact them any time you post a new blog. That way, you can ensure they won’t forget about you.

5.Social Media

Social Media has an enormous audience. To take advantage of billions of users, you can lead them from social channels to your website and blog. This will increase your reach, and it will grow your audience. With more traffic comes more prospective customers!

6.Hire an Expert

If you want to really take your SEO to the next level in order to grow your audience, then you’ll want to work with an expert. Rely on a company that has experience optimizing websites to rank high in search engine results.

If you require any help to grow your brand through your blog and website, then MDMEDIA is here to help you. With our insights and experience, we can help you build a beautiful brand and grow your business.

Here at Mark Digital Media, we’d love to work with you, helping lead you to the success you deserve