📚 Table of Contents

❓ What Is SEO (for People Who Don’t Know SEO)?

SEO stands for Search Engine Optimisation — the process of making your business more visible in search engines like Google.

Simply put:
➡️ The easier it is for Google to understand your website,
➡️ The more likely it is to show up when people search for businesses like yours.

SEO helps people find you, trust you, and ultimately buy from you. And if you’re not doing it, your competitors probably are.

⚙️ How Does SEO Work (When Clients Don’t Know How SEO Works)?

There are two parts to SEO:

🔧 On-site SEO — what you do on your website
🌍 Off-site SEO — what happens outside your website

Both work together to tell search engines:

✅ What you do
✅ Where you do it
✅ Why you’re trustworthy

Let’s break it down…

🏗️ On-Site SEO: Building a Search-Friendly Foundation

This is all about tuning your website so search engines can understand it clearly.

🛠️ Examples of on-site SEO:

  • Adding keywords your audience actually types into Google
  • Writing clear page titles and descriptions
  • Making your site mobile-friendly and fast
  • Including your business location for local SEO
  • Organising pages so Google knows what’s most important

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On-site SEO components radar chart

💡 Think of on-site SEO like the engine of your website — it’s what makes it go.

🌐 Off-Site SEO: Building Trust & Authority

Even if your website is great, search engines also want proof from the outside world.

Off-site SEO is about building that trust.

📢 This includes:

  • Earning backlinks from other websites
  • Getting Google reviews
  • Having people mention your brand on social media
  • Getting cited in articles, blogs, or directories

📈 The more high-quality sites that link to you or talk about you, the more search engines view you as credible and popular.

📊 SEO in Action: Why It Matters for Your Business

Let’s say someone searches “plumbers near me”. Google will look at:

  • 🔍 Which local sites mention plumbing
  • 🏠 Which businesses are nearby
  • ⭐ Which ones have the best reviews
  • 💬 Which pages have answers to that user’s problem

If your site ticks all those boxes, Google will show your page higher.

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SEO organic traffic growth line chart

🚀 Let Mark Digital Media Handle the Technical Stuff

SEO doesn’t have to be overwhelming — but it does need to be done strategically.

At Mark Digital Media, we simplify the complex and focus on real results:

✅ On-site SEO audits & technical optimisation
✅ Off-site backlink building & review strategies
✅ Content strategy aligned to your industry
✅ Local SEO to drive more foot traffic & calls
✅ Transparent reports you can actually understand

👉 Book your FREE SEO discovery call and let’s put your business on the (search) map.