πŸ“š Table of Contents


βœ… #1 DO: Analyse Your Website Traffic

Before you improve your SEO, you need to know where you stand.

πŸ”Ž Use tools like Google Analytics to track:

  • Who’s visiting your site
  • Which pages they stay on
  • Where they leave
  • What devices they use

This data will help you:

πŸ“ Define your goals
πŸ“ˆ Create content that converts
🎯 Refine your targeting strategy

πŸ“Š

Visitor growth over time chart

❌ #2 DON’T: Try to Trick Search Engines

⚠️ Keyword stuffing, hidden text, link schemes β€” these tricks may have worked in 2003. In 2024, they’ll kill your rankings.

Google’s algorithms are smart. Really smart.

πŸ“Œ If it doesn’t help humans, it won’t help your SEO.
πŸ“Œ Cloaking or hiding keywords = red flag
πŸ“Œ Spammy practices = risk of being penalised

πŸ’‘ Focus on value, not manipulation. SEO is about trust.


βœ… #3 DO: Publish Fresh & Relevant Content

Google loves new, relevant content β€” and so do your users.

πŸ“ Blog posts, FAQs, videos, and service updates tell search engines that your site is alive and active.

πŸ“ˆ More content = more keyword coverage
πŸ” Consistent updates = improved indexing
🧠 Useful info = stronger user trust

πŸ’¬ If it helps your audience, it helps your SEO.


❌ #4 DON’T: Copy Content from Other Sites

Google’s algorithm is built to detect duplicate content. If you steal copy from someone else:

🚫 You could get penalised
πŸ” Your content won’t rank
❗ Your credibility takes a hit

🧠 Write original content or properly reference sources β€” that way, your brand stays authentic and trusted.


βœ… #5 DO: Keep Your Business Info Accurate Everywhere

Local SEO relies on trustworthy data across the web.

Start with:

πŸ“ Google Business Profile
πŸ“¬ Business name, address, phone number, website
πŸ•’ Opening hours
🌐 Consistency across all local directories

πŸ’‘ Want more visibility? Use citation tools to push your business data to 50+ online directories β€” Google sees these as trust signals.


❌ #6 DON’T: Delay Your SEO Efforts

SEO is not a “nice to have” β€” it’s essential. Every day you delay is a day your competitors rank higher and reach more customers.

πŸ’₯ More visibility = more traffic
πŸ’³ More traffic = more leads and sales
πŸš€ More leads = better ROI from digital marketing


πŸš€ Ready to Boost Your Rankings?

Whether you’re starting fresh or cleaning up outdated tactics, Mark Digital Media is here to guide your growth.

As a trusted Digital Media agency, we help businesses:

βœ… Build ethical, high-performing SEO strategies
βœ… Audit and clean up on-site & off-site errors
βœ… Drive more leads through Google visibility
βœ… Blend SEO with social, paid, and content marketing


πŸ‘‰ Get your free SEO strategy call today β€” and let’s make Google work for you.