Here is the top six SEO do’s and don’ts of the current search environment.


#1 DO

Analyze the traffic to your website. If you don’t know where you are now, you can’t optimize. Google Analytics is a fantastic place to begin. Google’s easy-to-understand dashboard can help you see where users are going, what information they find valuable, and what they don’t, once the code is implemented on your website. You can learn a lot about how to structure your goals based on your traffic, which will help you take the next steps toward achieving them.


#2 Don’t

Be a spammer. The architects who designed the search engine algorithms are now smarter than them. One thing is certain, though: Search engines take into account everything when putting together their results. The algorithm will know if you try to manipulate the results in some way, and your rankings will suffer as a result. An illustration of this may be making arrangements of important catchphrases concealed on a page you’re attempting to advance. The truth is that a search engine won’t find your content valuable if a human will.


#3 DO

Have content that is new and relevant. By far, this is the best deal on the internet. You are on the right path if you consistently have fresh content to entice new visitors as well as return customers. Google typically indexes your website on a daily basis, so if new content is being added frequently, you should see an increase in your rank—as long as the content makes sense on your website. Make sure that the content is useful and relevant to the industry you serve so that users can benefit from it.


#4 Don’t

Copy content from another person and pass it off as your own. Similar to #2 above, search engines are constantly evolving and becoming more sophisticated by the minute. They are able to determine whether you have copied content from another source and whether you have given proper credit. If you aren’t, you will end up on the digital desert island, which is a very lonely place…


#5 DO

Check to see that the information about your company that appears on your website is correct and can be found in multiple places. Setting up a free resource called Google My Business is the best first step. It is without a doubt the simplest method for influencing Google Maps and the Google Knowledge Graph. Users who are looking for something related to your business in your local area will see your business card on maps and in search results once it has been verified. Your company’s name, address, phone number, and a link to your website are all included on this “card. “If you like this concept, you could even take it a step further by using a paid service to promote your business’s information (such as its name, address, phone number, opening hours, and link to its website) on dozens of websites that list businesses. This has the same impact as backlinks: Google looks at dozens of other websites that display the same accurate business information in addition to the dedicated website for your company. The information about your business is then regarded as “authoritative” and given prominence in search results. Basically, this means that you win.


#6 Don’t

Don’t wait anymore. You are doing yourself and your property a disservice if you have not taken steps to ensure that you are as visible to potential customers as possible. Contact MDMedia to learn how to boost your website’s ranking and get the results you want if you aren’t already a customer.

You are in excellent hands if you are already a client of MDMedia. Don’t be afraid to inquire about our efforts to improve your search engine results

Make use of social media advertising and marketing alongside or in addition to your SEO efforts to further boost revenue.