Explaining How SEO Works To Clients
You will get more customers, sales, and leads the more people who can find your website in search engines like Google. In a nutshell. SEO, or search engine optimization, is the abbreviation for this procedure.
Selling SEO services to a prospect who is already familiar with this procedure can be fairly straight forward. But what if you’re dealing with a prospect who doesn’t even know what SEO is? Things can get tricky at that point.
What is SEO (for people who don’t know SEO)?
The process of optimizing your website, digital marketing, and online accounts to appear higher and, ideally, at the top of online search results for your target customer is known as SEO, or search engine optimization.
Most of the time, people talk about getting webpages to rank higher in Google search results and SEO for websites. Google’s algorithm, which ranks dozens of factors to determine whether a website page is a useful Google search result, is constantly changing.
Setting up your online presence in a way that lets search engines and people who use them know you have exactly what they are looking for is, in its most basic form, SEO. By including location identifiers, local SEO demonstrates to search engines that your company is highly relevant to customers searching in your service area.
How does SEO work (when clients don’t know how SEO works)?
Optimizing for search engines falls under two categories: On-site (things you can do to or on your website) and off-site (things you can optimize or make happen online but off your website).
The technical aspects of your website are optimized through on-site SEO activities, which ensure that your website is set up and updated in such a way that search engines can easily identify who you are, what you do, and where you are located. In order to know when to match that information to a person’s search, Google “crawls” websites for it and stores it.
Anything you do outside of your website to boost your search engine ranking is considered off-site SEO. The popularity, relevance, authority, and reviews of your website are established by other websites and internet users. Having other websites link back to yours indicates that other people find your pages useful and trustworthy, giving your business more authority. For instance, Google reviews have the potential to have a significant impact on search engine rankings in local results.
While off-site optimization builds a quality online presence, on-site SEO ensures that you have a foundation that search engines like and want to use in results. Keep in mind that human behavior affects how well off-site SEO works. Are people going to your website by clicking on it? On social media, are they mentioning and sharing your content? Do other websites’ authors of content include links to your pages? Google is more likely to show your optimized website to more people because of these factors.