A conversion-focused, measurable, and targeted method of reaching potential customers is Pay-Per-Click (PPC) advertising. You can learn a lot about your audience and how they behave as buyers, which will help you develop your PPC strategy and take advantage of new trends.

How PPC advertising works

PPC is an online marketing model in which advertisers pay for the clicks on their search, display, and social media ads. PPC can be very effective because it puts your business in front of your target audience, helping to increase your visibility, CTR, and sales as a result.


Common types of PPC ads include:

  • Display ads – Display ads are distinct from search ads in that they are displayed in front of web content-viewing users. They are typically banner formats that are embedded in web content on third-party websites. Based on targeting criteria like contextually relevant content, interest-based targeting, or specific site selection, they are shown to people. Even though display ads typically have lower conversion rates than search ads, they are typically less expensive in terms of the cost per click and will put your company in front of people who are already in the market as well as those who might be inclined to think about you.
  • Search ads – These are the most typical kinds of paid advertisements. Ad copy is written to entice users and advertisers select the keywords they want their ads to appear for. Search ads are useful because they let you meet users on search engines like Google, Bing, and Ecosia when they are either actively looking for a related product or service or looking to buy one.
  • Video ads – Video ads are becoming increasingly popular, with 86{e5b2a52a698b7ac24b4747d7df9b2f1d4e0e5626481084a83978708704ddc8c2} of businesses using them as a marketing tool. Video advertisements have the advantage of being engaging and capable of successfully reaching audiences that are unfamiliar with your brand. You will most likely pay for video views rather than clicks, in contrast to many of the other ad formats.
  • Remarketing ads – remarketing campaigns show ads to users who have previously visited your site, therefore indicating an interest in your products. Remarketing ads can be very profitable as they can reel back in customers who were close to converting back into the sales funnel and advertise more products to existing customers
  • Paid social ads – Advertising on social media platforms like Facebook and Instagram is known as paid social advertising. There is a lot of creative leeway here because many paid social ads offer a variety of different kinds of ads. In addition, you can meet an audience at the start of their user journey; reaching them when they are unaware that they require a particular service or product.
  • Shopping ads – shopping campaigns involve displaying ads on search engines with images of the product, its price and description, making them ideal ads for ecommerce stores to create as they provide key information.
  • Amazon advertising – as one of the world’s largest ecommerce stores, the Amazon advertising platform can seriously boost sales for ecommerce businesses. You can create: sponsored product ads to be displayed when a user searches for a related product, headline search ads for the top of a page and product display ads which work similarly to shopping ads.5 Best Digital Marketing Strategies to Generate Leads | Digital Marketing Companies | Mark Digital Media