📚 Table of Contents

❓ What Is Internet Marketing?

Internet marketing refers to using the internet to promote products or services across various platforms. This includes:

🧠 Search Engine Marketing (SEM)
📘 eBook & Content Marketing
📱 Mobile Internet Advertising
📩 Email Campaigns
🎥 Video & YouTube Marketing
💬 Social Media Advertising

While sales are the primary goal, internet marketing also supports:

✅ Brand building
✅ Market research
✅ Customer engagement
✅ Segment discovery

It’s flexible, scalable, and works whether you’re a startup, local service, or a leading Digital Media brand.

⚙️ How Internet Marketing Works

Internet marketing targets people who are already searching for what you offer.

🎯 For example: If you’re a clothing retailer, you’d target people browsing for “men’s jackets” or “eco-friendly fashion” online.

📍 You reach them through:

📢 Ads on relevant websites
📱 Social media platforms
📝 Content that aligns with their search intent

You can manage this in-house or team up with an expert internet marketing service (👋 that’s us!).

🔍 Search Engine Marketing (SEM)

SEM helps your business appear higher in search engine results — right where people are actively searching for solutions.

Includes:

🔎 SEO (Search Engine Optimisation) — free, long-term traffic
💰 PPC (Pay-Per-Click Ads) — instant visibility

SEO works best when:

✅ Keywords are relevant and strategic
✅ Your site is mobile-friendly
✅ Content is optimised for voice and speed
✅ Quality backlinks support your pages

📊

Lead quality by marketing channel

📧 Email Marketing: Still a Power Player

Email isn’t dead — it’s thriving. 📬

💡 According to Statista, email marketing is expected to hit $17.9 billion globally by 2027. In 2021, over 306 billion emails were sent per day!

Why email works:

🧲 It’s permission-based
🔄 Great for nurturing leads
📦 Perfect for promoting new offers
📣 Drives repeat traffic to your website

You can collect emails through:

✅ Landing pages
✅ E-commerce checkouts
✅ Online surveys
✅ Free guides or downloads

🚀 What’s Next? Get Started with Mark Digital Media

You don’t have to master every tool on your own.

At Mark Digital Media, we offer done-for-you internet marketing services tailored to your business, including:

✅ SEO & SEM
✅ Social Media & Paid Ads
✅ Email Campaigns
✅ Website Design & Development
✅ Analytics & Strategy Reviews

👉 Get your free strategy call today and let’s build your online growth plan together.