The number of social media users has doubled over the last 7 years reaching over 4 billion users worldwide. An average person has at least four different social media accounts. Nowadays, the majority of people use social media profiles not only to communicate but also to search for goods and services.

Nowadays, over 50 percent of people expect a company to have a public profile on social media. However, audiences want your company to have a targeted, integrated marketing plan, not simply any social media presence. According to the recent data from internet marketing companies worldwide, customers are more inclined to purchase from brands they had positive interactions with on social media.

What is Social Media Marketing (SMM)?

SMM, or social media marketing, is a type of internet marketing that entails generating and distributing information on social media platforms in order to fulfill marketing strategies and objectives. Social media marketing encompasses actions such as providing blog post updates, relevant images, and other information that encourages audience interaction.

In simple words, social media marketing is leveraging social media platforms to raise brand recognition, create a focused following, generate website traffic, and, eventually, improve sales.

What are the Benefits of Social Media Marketing for Businesses?

Social media marketing is an effective tool for companies to establish contact with their prospective clients. Successful social media marketing can take your company to the next level, cultivating devoted brand supporters and generating leads and sales.

As a business owner, you should be aware that having no social media profile, or failing to frequently update and optimize the existing one, creates an impression of an abandoned store with empty shelves. An empty social media profile does nothing to build trust with prospective clients and may cause people to wonder if your firm is really operational. It’s because checking out social media is now part of the customers’ daily routine.

Publishing on social networking platforms on a regular basis helps you raise brand recognition and build trust with potential customers by connecting with them directly.

Social media presence is an efficient technique to boost conversion rates, where a conversion may be a finished transaction, a submitted registration form, or anything else that you perceive to be a desired end result action from your social media activities.

At Mark Digital Media internet marketing company we will help you establish an online presence on social media platforms like Facebook, Twitter, Instagram, and Pinterest.

What is the Difference Between Social Media Marketing and Internet Marketing in General?

Digital marketing is an umbrella term that includes all of the various digital marketing strategies available, such as content marketing, search engine optimisation, PPC (pay per click) advertisements, email campaigns, and others. As you can see, social networking is only a single component of a comprehensive digital marketing plan.

At Mark Digital Media internet marketing company we want your social media activities to complement and assist your other digital marketing initiatives, so we offer social media marketing in addition to the other services listed above.

Social media marketing services at Mark Digital Media internet marketing company include:

  • Creating branded social media posts
  • Developing content and images for social media advertising campaigns
  • Tracking engagement and interaction rates
  • Regular posting and scheduling
  • Analysing content that has a high level of engagement with your target audience
  • Placement of customisable social media widgets on your website
  • Identifying competitors in your industry that have a larger number of followers and higher engagement rates
  • And many more.

Social media marketing services at Mark Digital Media internet marketing company will remove the burden of managing social media off your shoulders, allowing you to focus entirely on running your business.

We will assist you in determining what kind of information genuinely resonates with your potential customers and will keep your social media feed updated on a regular basis.

Ready to take your business to the next level?

Contact Mark Digital Media internet marketing company today for a free social media marketing services quote.